Branded Merchandise

Corporate & Branded Merchandise for Canadian Businesses

Battlefield Advertising sources, decorates and ships promotional products for trade shows, onboarding kits, giveaways and everyday brand visibility, drawing on the full Proforma catalogue of merchandise suppliers.

Promotional products that carry your brand into daily use

Branded merchandise covers the everyday products a business hands out with its logo on them: pens, notebooks, drinkware, bags, tech accessories and more. The products themselves are common, but the difference between merchandise that gets used for years and merchandise that gets thrown out comes down to product quality, decoration quality and matching the item to the audience.

Battlefield Advertising sources branded merchandise through the Proforma network, which gives access to thousands of products from vetted suppliers across categories and price points. Whether you need a few hundred items for a trade show booth, a recurring order of onboarding kit items, or a one-time run of retail merchandise, the process runs through the same point of contact as your other branding orders.

Popular categories of branded merchandise

Drinkware

Insulated tumblers, mugs, water bottles and travel cups, consistently among the most-used promotional items.

Bags & totes

Tote bags, backpacks, drawstring bags and laptop bags for events, onboarding kits and retail.

Tech accessories

Power banks, wireless chargers, charging cables, earbuds and laptop sleeves for office and remote staff.

Writing & desk items

Pens, notebooks and desk accessories, often the lowest-cost item in a kit and the most widely distributed.

How a merchandise order works

1

Tell us the use case

A trade show giveaway, an onboarding kit, a retail item and a client gift all call for different products and price points, so we start with how the merchandise will be used.

2

Shortlist products and decoration method

We shortlist products that fit the budget and recommend a decoration method, such as screen printing or embroidery, based on the product and your logo.

3

Approve a proof

Before production, you receive a mockup showing the logo placement, colours and decoration method on the actual product.

4

Produce and ship

Approved orders move into production with a vetted decorator and ship to your office, an event, or into fulfillment for staged distribution.

Decoration methods

The right decoration method depends on the product, the logo, and how many colours need to be reproduced. Battlefield recommends a method based on the product you choose, but the most common options are:

  • Screen printing: cost-effective for large runs on apparel, bags and flat surfaces with one to a few colours.
  • Embroidery: durable logo application for apparel, bags and headwear, well suited to simple logos and text.
  • Laser engraving: permanent marking on metal, wood and some plastics, common for drinkware and desk items.
  • Pad printing: precise small-area printing on curved or irregular surfaces such as pens and tech accessories.
  • Full-colour digital printing: photo-quality logos and gradients on products that support it, including some drinkware and bags.

Why source merchandise through one supplier network

Many businesses end up working with several different merchandise suppliers over time, one for apparel, another for drinkware, another for trade show giveaways, each with its own ordering process, minimums and timelines. That works until an order needs to combine products from more than one category, or a reorder needs to match a previous run exactly and nobody can find the original specs.

Sourcing merchandise through Battlefield and the Proforma network keeps a record of what was ordered, the decoration specs used, and the supplier for each product, so reorders match previous runs and new categories can be added to an existing program without starting from scratch. This matters most for businesses that order merchandise more than once a year, such as recurring onboarding kits, annual trade show inventory or seasonal giveaways.

  • One quote covers products across multiple categories, rather than separate quotes from different suppliers.
  • Reorders reference the same specs and decoration method as the original run.
  • Inventory from one order can be combined with new products into a single kit through fulfillment.
  • A single point of contact tracks timelines across an entire program, not just one order.

Merchandise for every occasion

Trade shows and events use merchandise as booth giveaways that keep your brand visible after the show ends.

Onboarding kits pair merchandise with apparel and printed materials to welcome new hires consistently.

Retail and storefronts sell or give away branded merchandise as an additional revenue or loyalty touchpoint.

Everyday brand visibility comes from giving staff and clients useful items they keep on their desks and in their bags.

Corporate merchandise: frequently asked questions

What is the difference between corporate merchandise and corporate gifts?
Corporate merchandise generally refers to branded promotional products used for visibility, such as trade show giveaways or onboarding items. Corporate gifts are typically a smaller quantity, higher-value product chosen for a specific occasion, such as a client appreciation or holiday gift. The two often overlap, and Battlefield sources both from the same catalogue.
How do you choose the right decoration method for our logo?
The decoration method depends on the product and the number of colours in your logo. We recommend a method when we shortlist products, and you will see a proof showing how the logo looks on the actual item before production starts.
Can branded merchandise be stored and shipped over time?
Yes. For recurring needs, such as onboarding kits or trade show inventory used across multiple events, merchandise can be produced in bulk and stored through promotional fulfillment, then shipped as needed.
What is the typical turnaround for a branded merchandise order?
Turnaround depends on the product, decoration method and quantity, but most orders move from approved proof to shipment within one to two weeks. Larger or multi-category orders, and anything tied to an event date, should be planned a few weeks ahead so production and shipping both fit comfortably before the deadline.